Aperitivo, reimagined. For Pirloteca, I designed a logo that captures the energy of Italian happy hour—without the tired clichés. Inspired by my hometown’s take on the Aperol Spritz (affectionately called ‘pirlo’), I crafted a bold yet welcoming identity that stands out from the traditional rustic trattoria look. The result? A fresh, contemporary brand that invites San Franciscans to sip, snack, and socialize.